Changing the Page's Layout

 

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Case Studies #1

Background: A reverse mortgage brokerage wanted people to call their offices and talk to salespeople.  A secondary conversion goal was a form fill, but a phone call was more valuable to them because their salespeople could talk to the prospect immediately.  With a form fill, on the other hand, the lead often went cold.

 

Conversion Goal: Phone call

 

Element Tested: Changing the layout of the page

 

Hypothesis: By moving the form below the fold and emphasizing the phone number, this page would result in more valuable leads from more phone calls.

 

Result: Our new landing page showed a 25% improvement over the original (95% confidence).  The test took 3.5 weeks to complete.

 

Original Page

case study results-Trinity original landing page
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case study results-Trinity new winning  landing page
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